A specialized training program from the University of Hail to improve operational performance at Balsam Al Alam Catering Company
As part of a collaborative effort to develop quality standards in the food and beverage sector, the Institute of Research and Consulting Studies at the University of Hail completed an advanced training program for employees of Balsam Al Alam Catering Company. The program aimed to refine the professional skills of the staff and modernize service delivery methods, ensuring the company's outputs align with consumer expectations and achieve the highest levels of excellence in the food retail and hospitality sector.
This initiative is part of a series of specialized programs adopted by the Institute to support specialized national establishments. The training package focused on equipping the Balsam Al Alam team with up-to-date knowledge that contributes to enhancing institutional performance. Through this approach, the Institute seeks to transfer academic expertise and translate it into professional field practices that strengthen the company's reputation and support its growth in a highly competitive market.
The program covered specific training modules including food safety and total quality standards, the etiquette of catering, and effective communication skills with customers. The training also focused on logistics management mechanisms for orders and developing teamwork within fast-paced operating environments. It further aimed to build participants' capabilities in planning and follow-up, ensuring the delivery of impactful services characterized by speed, accuracy, and high professional standards.
The program also sought to empower Saudi employees at Balsam Al Alam Company, equipping them with managerial and leadership skills that contribute to achieving a sustainable social and economic impact. This approach aligns with the objectives of the Kingdom's Vision 2030, which places great emphasis on developing the tourism and food services sector and empowering national talent to lead service establishments professionally, keeping pace with the comprehensive development the Kingdom is witnessing.
The Institute of Research and Consulting Studies at the University of Hail reaffirms its position as a leading center of expertise in designing training solutions that address the actual needs of the labor market. This is based on advanced consulting expertise aimed at knowledge transfer and building national competencies. Through these partnerships, the Institute works to build professional work environments that support the sustainability of national companies and enhance their ability to innovate in providing services to the community. This initiative reflects the institute's commitment to empowering service institutions and enhancing the efficiency of their human resources, thereby contributing to sustainable development and improving the quality of services in consumer and humanitarian sectors. These programs aim to strengthen the capacity of catering companies to achieve their development goals and provide exceptional dining experiences that meet community needs and contribute to improving quality of life and overall well-being.
