University of Hail launches an advanced training program to enhance the operational efficiency of employees of the Contact Centers Company.

As part of a strategic partnership aimed at developing the customer service and corporate communications sector, the Research and Consulting Studies Institute at the University of Hail completed a specialized training program targeting the human resources of the Contact Center Company. This training program aimed to update the communication and technical skills of employees and raise the quality of response levels, ensuring an exceptional customer experience that meets global standards in modern contact centers.

This initiative is part of a series of specialized programs adopted by the Institute to support the service and technology sector and equip its personnel with the necessary scientific tools to achieve operational excellence. The program focused on translating academic strategies in the art of persuasion and communication into practical skills that contribute to improving the productivity of Contact Center Company employees and raising the level of professional performance in dealing with various customer segments.

The program included detailed training modules focusing on customer experience engineering, communication crisis management, and advanced technical support techniques. It also emphasized emotional intelligence skills in dealing with the public, enhancing teamwork in high-pressure environments, and developing quality control methods and Key Performance Indicators (KPIs) to ensure the highest levels of service delivery effectiveness. The program also aimed to empower Saudi national talent working at contact center companies, equipping them with the leadership and management skills necessary to ensure the sustainability of institutional performance. This approach aligns with the goals of the Kingdom's Vision 2030 to develop the digital economy, empower the logistics and communications sector, and enhance the role of national talent in leading the Kingdom's digital and service transformation.

The Institute of Research and Consulting Studies at the University of Hail reaffirms its leading position as a center of expertise in designing training solutions that meet the demands of the rapidly evolving labor market. It relies on advanced academic and consulting expertise aimed at knowledge transfer and the application of best professional practices. The Institute continuously works to build training partnerships that contribute to enhancing the competitiveness of major national companies and strengthening their capacity for innovation.

This initiative embodies the Institute's commitment to its role in developing human capital and building professional work environments within communications and technology service companies, thereby enhancing their ability to achieve their expansion goals and provide smart services that meet the needs of the digital society. These programs also contribute to improving the quality of life by facilitating access to services and developing human and professional communication channels across all sectors.

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