A knowledge partnership between the Institute of Research and Consulting Studies at Hail University and the Ten O'Clock Cafe to train personnel in the arts of hospitality and professional service.

As part of its strategy to foster collaboration between academic institutions and leading national establishments in the food and beverage sector, the Institute of Research and Consulting Studies at the University of Hail completed an intensive training program for the staff of "Ten O'Clock Cafe." This training program focused on crafting an exceptional customer experience and developing the operational and service skills of the staff, ensuring that the cafe's outputs align with global standards in the modern hospitality sector.

This training initiative stems from the Institute's belief in the necessity of empowering small and medium-sized enterprises (SMEs) in the Saudi hospitality market and providing them with scientific solutions that enhance the quality of their field performance. The program focused on translating theoretical concepts of customer service into professional daily practices that strengthen the identity of "Ten O'Clock Cafe" and support its sustainable growth in a competitive market.

The program covered a range of vital topics, starting with quality and food safety standards, moving through the etiquette of service and hospitality, and culminating in effective communication skills with patrons and efficient order management. The training workshops also focused on fostering teamwork and developing innovative food and beverage presentation methods, contributing to an attractive and organized work environment that reflects the evolution of the food retail sector.

This initiative represents genuine support for empowering young Saudi talent working in the service sector. Through training the staff of the Ten O'Clock Café, the institute aims to enhance their leadership and supervisory skills, equipping them with the tools for professional success that contribute to a tangible economic and social impact. This approach aligns with the ambitions of the Kingdom's Vision 2030 to diversify the economic base and support entrepreneurs and promising establishments in the tourism and entertainment sector.

The Institute of Research and Consulting Studies at the University of Hail stands out as a leading partner in designing high-quality initiatives that address actual market needs. It relies on strategic partnerships and training expertise capable of transferring the latest trends in restaurant and café management, thus contributing to the creation of successful national business models that are based on science and knowledge as a fundamental pillar of development. This initiative embodies the commitment of Hail University, represented by the Institute, to contribute to raising the quality of life by improving the services provided in the food sector, and its keenness to build Saudi human competencies capable of competing and excelling, which positively reflects on the level of community satisfaction and enhances the professionalism of the staff working in the service and humanitarian fields of all kinds.

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